Next Case Study. CRM Platform

GOAL

Create a long-term communication platform that builds a base of brand-loyal audience and makes it possible to communicate with them in the future.

SOLUTION

“What should I wear?” The classic problem of every girl. We created a platform that combines vivid design, a convenient interface, intuitive navigation and even a built-in outfit builder. All of this helps girls find the answer to their question.

LOOK&FEEL

The site's visual foundation is a bright, emotional design reminiscent of a women's fashion magazine — slightly chaotic yet captivating. Browsing the NEXT LOOK site feels as familiar and comfortable as flipping through a magazine.

The design is focused first of all on highlighting content and on easy browsing of sections and user looks. The large number of personal photos on the site also creates a sense of community among users.

HOMEPAGE

The pages form a content feed of the platform's key sections: user looks, useful tips, news on current trends, celebrity quotes and much more.

For quick access to the most important sections, the corresponding menu items are placed in the site header. There is also a sidebar with the user's personal data and social activity.

MODULARITY & GRID

To support the tiled, magazine-style layout, we used the site's signature modular grid. Each element was placed within small squares, which made it possible to vary the layout with unique tiles for every content block while keeping the structure clear and consistent.

ADDING A LOOK

The site's key feature is the ability to upload and share a photo of your personal look. The photo is published on a dedicated page in the shared feed of looks, where other members can rate it.

GALLERY, PRIZES & WINNERS

Members with the best looks, as voted by users, can win prizes and gifts from the platform.

COLLECTION BUILDER

Users can share not only their photos but also collages and themed collections, assembled with a unique built-in builder.

Collections, like looks, can be rated by other members — and the jury's best of the best win prizes.

COLLABORATION

The platform was created in partnership with Elle and lamoda

The site's content has to stay fresh and relevant — achieved through partnership with Elle fashion magazine and the lamoda online store.

GAMES

Using modern technologies such as WebGL, we built games into the platform to increase time spent on the site