Azbuka Vkusa Case Study. Promo Campaign

GOAL

Tell loyal customers of the Azbuka Vkusa offline store chain about the launch of the online store and motivate them to make their first purchase.

SOLUTION

We developed a project that invited customers to forget about shopping — leaving it to the Azbuka Vkusa online store — and devote themselves to pure creativity.
At the center of the project was a feature that let users create their own unique customized apron (both on the website and on staff iPads in offline stores) and receive it as a gift with their first order.

DESIGN

A simple, clear landing page in a light, clean style reflects the mood of the brand and the activation theme (“Feel the lightness of being”). After two simple steps, the user receives a unique, beautiful branded apron on the third.

RESPONSIVE

The site adapts correctly to all mobile platforms.

So you can join the promo literally on the go.

ILLUSTRATIONS

Unique illustrations for the aprons

Selecting and processing illustrations, then building patterns from them for branding the gift aprons. The patterns are styled as watercolor drawings to create a feeling of exclusivity and handcraft — a technique that also contrasts nicely with the rough linen texture of the apron.

With a wide variety of lettering and patterns, everyone can pick an apron to their taste.

PRINTED MATERIALS

Printed materials for stores

Besides the landing page and the aprons, we designed layouts for printed materials placed in offline stores to draw attention to the promo.