Aertal Cream Case Study. Product Website

GOAL

Raise brand awareness and tell the target audience (amateur athletes) about a modern topical non-steroidal anti-inflammatory drug for acute and chronic pain.

SOLUTION

Bright, colorful design built on large shapes, images, patterns and animation — a clear key message delivered through modern graphics and interaction. All of this sets the brand apart from competitors and builds a circle of loyal customers.

HOMEPAGE

The dialogue with the two key audiences happens through signature footage with an “in sport / in daily life” switch. A key element of the concept is the smooth animated transitions between screens, which builds user loyalty — sites like this are always fun to explore.

FOR PROFESSIONALS

The “For Professionals” section provides information about other Aertal brand products.
This section also features articles with research from medical specialists.

PRODUCT CARD

The product card contains all the essential information about the drug. The product stays fixed on the left side of the screen while the content on the right scrolls with smooth animation.

RESPONSIVE

For comfortable viewing on any device, we designed responsive layouts for all screens, simplifying the functionality