Bond Street Case Study. “Drug Drugu” CRM Platform

GOAL

Build relationships with the target audience through the only available communication channel.

SOLUTION

Guided by the audience's interests and the brand's values — communication, friendship, stories — we created the “Drug Drugu” (“To Each Other”) entertainment platform, where users could have a great time with friends playing engaging games, reading articles and joining product promo activations.

RESULTS

200,000 unique visitors per month

30 minutes average time on site

DESIGN CONCEPT

A modern design focused on large images that support the overall mood of the site. Content is arranged as tiles, and the feed mode makes it easy to find the article or game you need. The color palette follows the brand colors, which helps brand recall.

MODULARITY & GRID

To support the tiled layout structure, we used the site's signature modular grid. Each element was placed within small squares, which made it possible to vary the layout with unique tiles for every content block while keeping the structure clear and consistent.

HOMEPAGE

The homepage is split into two parts for optimal performance of its functions. The left half hosts the key promo campaign that gets the user's main attention. On the right is a content feed with interesting articles, engaging games and other useful information.

GAMES

Games are the heart of the platform — they are what most of the audience comes for. The site offers more than a dozen multiplayer games to play with friends, many with championships and prizes.

GAMES

Using modern technologies such as WebGL, we built games into the platform to increase time spent on the site

PRODUCT PAGE

The product page features a dynamic slide mechanic showcasing the brand's unique selling points. The on-page animation draws the user into reading the key product messages.